# Perplexity

URL: https://sellmydatatoai.net/data-buyers/perplexity
Type: Direct buyer
Website: https://www.perplexity.ai/hub/blog/introducing-the-perplexity-publishers-program
Checked: November 2026

Perplexity, the AI search company, pays publishers through revenue sharing rather than flat license fees. Its Publishers' Program, launched July 30, 2024, shares revenue from interactions that reference a partner's content. In August 2025 it said publishers would receive 80% of revenue from its $5 a month Comet Plus subscription, with a $42.5 million initial pool, Axios reported.

## Key takeaways

- Perplexity is a direct buyer.
- What it buys: Publisher content cited in Perplexity answers and surfaced in its Comet browser.
- Published payout: Revenue share on interactions that reference a publisher. 80% of Comet Plus revenue, with a $42.5 million initial pool (reported by Axios).
- Who it buys from: News and web publishers, through its Publishers' Program.
- Fee to seller: None stated. Perplexity keeps 20% of Comet Plus revenue (reported by Axios).
- Perplexity does not publish its exclusivity and payment timing.
- Facts checked on Perplexity's own pages in November 2026.

## At a glance

- What it buys: Publisher content cited in Perplexity answers and surfaced in its Comet browser
- Published payout: Revenue share on interactions that reference a publisher. 80% of Comet Plus revenue, with a $42.5 million initial pool (reported by Axios)
- Who it buys from: News and web publishers, through its Publishers' Program
- Exclusivity: Not published
- Fee to seller: None stated. Perplexity keeps 20% of Comet Plus revenue (reported by Axios)
- Payment timing: Not published

## How does Perplexity pay publishers?

Perplexity pays publishers a share of revenue rather than a fixed license fee. Its Publishers' Program post of July 30, 2024 says that when Perplexity earns revenue from an interaction referencing a publisher's content, that publisher earns a share. Launch partners were TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune and WordPress.com, who also received free API access and a year of Enterprise Pro.

Axios reported in August 2025 that Perplexity would give publishers 80% of revenue from Comet Plus, a $5 a month subscription, and keep 20% for computing costs. It set aside $42.5 million for early participants, with payments tied to traffic from Comet results and the Comet Assistant.

## Can your company sell data to Perplexity?

Perplexity's program is for publishers whose content appears in search answers, not for companies with internal records. Its post does not say whether partner content is used for model training. Publishers weighing a revenue share against a flat fee can read our guide to [AI data licensing models](https://sellmydatatoai.net/guides/ai-data-licensing-explained) and the definition of a [revenue share](https://sellmydatatoai.net/glossary/revenue-share).

## Sources

- [Introducing the Perplexity Publishers' Program](https://www.perplexity.ai/hub/blog/introducing-the-perplexity-publishers-program), Perplexity, accessed November 2026
- [Perplexity says it will give publishers 80% cut of new subscription product's revenue](https://www.axios.com/2025/08/26/perplexity-comet-plus-subscription), Axios, accessed November 2026

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