Content licensing platform
Getty Images
Getty Images licenses photos, video and illustrations from contributors and runs its own generative AI service, trained only on licensed visuals, that shares revenue with contributors each year. It signed display deals with Perplexity in October 2025 and OpenAI in June 2026. Contributors earn royalties of 15% to 45% per license, and Getty does not accept AI-generated files.
Facts checked against Getty Images's own pages in November 2026. Visit Getty Images
At a glance
- What it buys
- Does not buy company data. Licenses content from almost 600,000 creators and almost 360 content partners
- Published payout
- Royalty of 15% to 45% per license. AI revenue shared annually by a formula that is not published
- Size requirement
- Contributors apply with six non-AI samples, must be 18 or over, and hear back within about a week
- Exclusivity
- Optional. Exclusive contributors earn higher royalty rates
- Fee to seller
- Not published
- Payment timing
- AI revenue share paid annually. Royalties paid through Payoneer or PayPal in US dollars
Key takeaways
- Getty Images is a content licensing platform.
- What it buys: Does not buy company data. Licenses content from almost 600,000 creators and almost 360 content partners.
- Published payout: Royalty of 15% to 45% per license. AI revenue shared annually by a formula that is not published.
- Size requirement: Contributors apply with six non-AI samples, must be 18 or over, and hear back within about a week.
- Exclusivity: Optional. Exclusive contributors earn higher royalty rates.
- Getty Images does not publish its fee to seller.
- Facts checked on Getty Images's own pages in November 2026.
How does Getty Images pay contributors for AI?
Getty Images says its generative AI model is trained exclusively on licensed visuals, including its creative library, and that it compensates creators for the use of their work. When it launched the service in September 2023, Getty told TechCrunch it would share revenue on an annual recurring basis, split between a per-file share and a share based on traditional licensing revenue. Its site does not publish the amounts.
Which AI companies license from Getty Images?
Getty Images signed a multi-year deal with Perplexity in October 2025 to display its images in AI search, Reuters reported, and announced a multi-year display partnership with OpenAI for ChatGPT on June 21, 2026. Neither deal's value was disclosed, and Getty's release does not say whether the OpenAI deal covers training. Our image datasets page and Shutterstock profile cover the wider market.
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Sources
- Generative AI by Getty Images, Getty Images, accessed November 2026
- Work with us, Getty Images, accessed November 2026
- Getty Images announces display partnership with OpenAI, Getty Images, accessed November 2026
- Getty Images launches an AI-powered image generator, TechCrunch, accessed November 2026
- Getty, Perplexity sign multi-year licensing deal to boost AI-powered search visuals, Reuters via The Star, accessed November 2026
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Getty Images is listed for reference. We are independent and this page is not an endorsement. If anything here is out of date, email hello@sellmydatatoai.net and we will correct it.