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Sell My Data To AI

Legal and compliance

Selling company data to AI companies from the United States

By Gareth HoyleLast updated 10 minute readHow we research

In short

US law does not ban selling or licensing company data to AI companies, but no single statute governs it. The FTC Act, sector laws such as HIPAA, GLBA, FERPA and COPPA, 21 state comprehensive privacy laws, biometric laws and call recording rules each reach different records. Most US sellers exclude or de-identify personal data and take legal advice before signing.

Key takeaways

  • No federal statute covers data licensing as a whole. The FTC Act, federal sector laws and state laws each apply to particular records.
  • The FTC warned on February 13, 2024 that quietly changing a privacy policy to allow AI training may be unfair or deceptive.
  • HIPAA requires a patient authorization stating that the covered entity will be paid before any sale of protected health information.
  • Twenty-one states have enacted comprehensive privacy laws, and their definitions of a sale of personal data differ.
  • A US buyer will usually ask for Form W-9, and royalties of $10 or more paid to a seller that is not a corporation are reported on Form 1099-MISC.

This guide explains how US federal and state law applies when a US company licenses its records to an AI buyer. It builds on our general guides to whether you can legally sell company data and UK GDPR, EU GDPR and CCPA, and links to our state guides for California, New York, Texas, Illinois, Colorado, Washington and Virginia.

Is there a federal law that governs selling company data to AI companies?

There is no federal law that governs selling company data to AI companies as a whole. The US has no comprehensive federal privacy statute, so the rules depend on what is in the records, which industry you are in and where the people in the data live.

In practice, a US seller checks four layers: the Federal Trade Commission Act, federal sector laws such as HIPAA and GLBA, state comprehensive privacy laws, and specific state laws on biometrics and call recording. Copyright and contract terms sit on top of all four.

What has the FTC said about AI training and privacy promises?

The FTC has said that companies must keep the privacy promises they made when they collected data, including when the new use is AI training. Section 5 of the FTC Act, 15 U.S.C. 45, declares unfair or deceptive acts or practices in commerce unlawful, and the FTC applies it to privacy notices.

In a February 13, 2024 post, the FTC's Office of Technology said it may be unfair or deceptive for a company to adopt more permissive data practices, such as sharing data with third parties or using it for AI training, through a surreptitious, retroactive change to its terms of service or privacy policy. It cited its case against Gateway Learning, which changed its privacy policy to share consumer data without notice or consent, and a 2023 case against the genetic testing company 1Health.io.

A January 9, 2024 FTC post added that the agency has required companies to delete products, including models and algorithms, built from unlawfully obtained data. For a seller, the point is direct: the privacy notice in force when you collected each record sets the limit on what you can license, and a quiet update does not cover data you already hold.

Which federal sector laws restrict a data license?

Four federal sector laws restrict a data license most often: HIPAA for health records, GLBA for consumer financial data, FERPA for education records and COPPA for children's data collected online. Each one applies only to certain organizations and certain records.

Federal sector laws that affect licensing data for AI training
LawWho it bindsWhat it says about a sale or disclosureWay out for de-identified data
HIPAA Privacy RuleCovered entities and business associates45 CFR 164.508(a)(4) requires an authorization for any disclosure of protected health information that is a sale, and it must state that the disclosure will result in remunerationData de-identified by expert determination or by removing 18 identifier categories under 164.514(b) is no longer protected health information, according to HHS
GLBA and Regulation PFinancial institutions12 CFR 1016.10 allows disclosure of nonpublic personal information to a nonaffiliated third party only after an initial notice, an opt-out notice and a reasonable chance to opt outAsk counsel how Regulation P's definitions treat de-identified or aggregate data
FERPASchools and others that receive education recordsPrior consent is required to disclose personally identifiable information from education records unless an exception applies34 CFR 99.31(b)(1) allows release without consent once all personally identifiable information is removed and identity is not reasonably determinable
COPPA RuleOperators of sites and services directed to children, or with actual knowledge they collect children's dataThe 2025 amendments require separate verifiable parental consent to disclose children's data to third partiesThe FTC said disclosures to train or otherwise develop AI are not integral to the service and would need consent

The COPPA amendments were published in the Federal Register on April 22, 2025, took effect on June 23, 2025 and required compliance by April 22, 2026. In the rule's preamble, the FTC wrote that disclosures of a child's personal information to third parties for monetary or other consideration, for advertising or to train or otherwise develop artificial intelligence technologies are not integral to a website or online service.

Most sellers exclude health, financial account and children's data rather than try to clear it. Our industry pages for medical practices and financial services cover the detail for those sectors.

Which states have comprehensive privacy laws?

Twenty-one states have enacted comprehensive privacy laws, starting with California. Oklahoma became the 20th and Alabama the 21st in spring 2026, according to a JD Supra summary of the new laws. Florida also has a narrower law, which some trackers, including MultiState, add to their count.

State comprehensive privacy laws by year in force
Year in forceStatesNote
2020CaliforniaCPRA amendments from January 1, 2023
2023Virginia (January 1), Colorado and Connecticut (July 1), Utah (December 31)First wave of laws modeled on Virginia's
2024Texas and Oregon (July 1), Montana (October 1)Texas has no revenue or volume threshold
2025Delaware, Iowa, Nebraska and New Hampshire (January 1), New Jersey (January 15), Tennessee (July 1), Minnesota (July 31), Maryland (October 1)Eight laws in one year
2026Indiana, Kentucky and Rhode Island (January 1)Several earlier laws were also amended
2027Oklahoma (January 1), Alabama (May 1)Enacted in March and April 2026

The laws share a structure but differ on the point that matters most to a seller: what counts as a sale. California and Colorado cover exchanges for money or other valuable consideration. Virginia covers only exchanges for monetary consideration. Most of the laws exclude people acting in an employment context, but California does not, so staff email can be in scope there.

These laws protect residents of each state, not companies based there. A Texas company holding records about Californians has to consider California law for those records. Our guide to data privacy laws for AI training by country covers the same question outside the US.

Do state biometric laws apply to AI training data?

State biometric laws apply to AI training data whenever the records include fingerprints, voiceprints, face geometry or similar identifiers. Three states have standalone biometric statutes, and they treat a sale very differently.

  • Illinois: the Biometric Information Privacy Act bars a private entity from selling, leasing, trading or otherwise profiting from biometric identifiers, and gives individuals a right to sue for $1,000 or $5,000 per violation
  • Texas: Business and Commerce Code section 503.001 bars selling or disclosing biometric identifiers captured for a commercial purpose except in narrow cases, with civil penalties of up to $25,000 per violation recovered by the Attorney General. Since January 1, 2026 it does not apply to training AI models unless a system is used to uniquely identify a specific person
  • Washington: RCW 19.375.020 bars selling or disclosing an enrolled biometric identifier for a commercial purpose without consent, and the chapter may be enforced solely by the Attorney General

Comprehensive laws add a second layer. Virginia, Colorado and others treat biometric data used to identify a person as sensitive data that needs consent. Treat voice and video archives as biometric risk until a lawyer has reviewed them.

Do state AI laws affect a data license?

State AI laws affect a data license mostly through what buyers must disclose about their training data. California's AB 2013, in force from January 1, 2026, requires generative AI developers to post whether their datasets were purchased or licensed and whether they include personal information.

Colorado repealed its 2024 AI Act in May 2026 and replaced it with SB26-189, which Lathrop GPM says requires developers from January 1, 2027 to tell deployers the categories of data used to train covered systems. Texas's House Bill 149 took effect on January 1, 2026 and added an AI training exemption to the state's biometric law. Virginia's high-risk AI bill, HB 2094, was vetoed on March 24, 2025.

None of these laws bans licensing training data. They do mean buyers will document your data more closely, so agree in the license how your company and data may be described.

About 11 states require the consent of all parties to record a private conversation, according to the Reporters Committee for Freedom of the Press: California, Delaware, Florida, Illinois, Maryland, Massachusetts, Michigan, Montana, New Hampshire, Pennsylvania and Washington. Federal law, 18 U.S.C. 2511, needs the consent of at least one party.

Some states mix the rules. The same guide says Oregon requires all-party consent for in-person conversations but one-party consent for phone calls, while Nevada and Connecticut require all-party consent for phone calls only. For a seller of call recordings, the question is whether every recording was lawfully made and whether the notice callers heard covers a later license.

Training on copyrighted material is a live copyright issue in the US, which is one reason AI companies license data rather than rely on fair use. The US Copyright Office's Part 3 report on generative AI training, released in pre-publication form on May 9, 2025, concluded that some training uses will be fair and others will not.

The report says the outcome depends on what works were used, from what source, for what purpose and with what controls on outputs. It also says licensing agreements for AI training are emerging in some sectors and that government intervention would be premature. The Office says a final version will follow without substantive changes.

The courts are split. Manatt summarizes two June 2025 district court rulings in California that found training was fair use on their facts. On September 29, 2026, the Third Circuit affirmed that ROSS Intelligence's use of Westlaw headnotes was not fair use, which IPWatchdog describes as the first major circuit court ruling on fair use for AI training.

Two points follow for sellers. First, you can only license copyright you own, so check employee and contractor assignments. Second, the US has no separate database right, and the Supreme Court held in Feist v. Rural Telephone (1991) that facts are not protected, so the value you sell often rests on contract and confidentiality as much as copyright.

How are AI data license payments reported for tax?

AI data license payments to a US seller are usually reported to the IRS by the buyer, and the buyer will ask for your Form W-9 first. The IRS says Form W-9 gives a payer your correct taxpayer identification number for the information returns it must file.

The IRS instructions for Form 1099-MISC say royalties of $10 or more, including royalties for intangible property such as copyrights, go in box 2. The same instructions say payments to corporations are generally not reportable, with exceptions such as medical and attorney payments, and that the minimum for certain other information returns rose to $2,000 for tax years beginning after 2025. If you do not provide a correct number, the IRS says backup withholding applies at 24%.

Whether a payment is a royalty, a sale of property or a fee for services depends on the contract, and state sales tax rules on data and digital products vary. Take tax advice before you sign, and see our guide to tax on AI data license payments.

Which buyers accept sellers from the US?

Several buyers in our directory say they want US sellers. micro1 says demand is strongest in the US, then the UK and Canada. Endless Data prioritizes companies in the US, UK and Canada. AWS Data Exchange lists the US among the jurisdictions where paid sellers may be resident or incorporated.

What are the US rules at a glance?

US rules for licensing company data to AI buyers
AreaMain ruleWho enforces
Privacy promisesFTC Act Section 5 bars unfair or deceptive practices, including retroactive policy changesFederal Trade Commission
Health recordsHIPAA authorization for any sale of protected health informationHHS Office for Civil Rights
Financial dataRegulation P notice and opt-out before disclosure to nonaffiliated third partiesCFPB and other financial regulators
Education recordsFERPA consent unless an exception such as de-identification appliesUS Department of Education
Children's dataCOPPA separate parental consent for third-party disclosureFederal Trade Commission
State privacy21 comprehensive laws with sale opt-outs and sensitive data rulesState attorneys general, plus the CPPA in California
BiometricsIllinois, Texas and Washington statutesPrivate suits in Illinois, attorneys general elsewhere
Call recordingsAll-party consent in about 11 statesState prosecutors and private plaintiffs
CopyrightFair use decided case by case, no database rightFederal courts
TaxForm W-9 and Form 1099-MISC reporting for non-corporate sellersInternal Revenue Service

What should a US seller do before talking to buyers?

A US seller should map whose data is in each dataset and which law applies to it before any sample leaves the company. Our eight-point vetting standard covers authority to sign, ownership, contracts, privacy notices, third-party content, de-identification, sample quality and manifest accuracy.

Most issues found at this stage are fixed by excluding records or de-identifying them by a documented method, as our guide to de-identification for AI training data explains. For a view of likely buyers, a realistic range and the rights issues to clear, start with a free data valuation.

Frequently asked questions

Is it legal to sell company data to AI companies in the US?
Selling company data to AI companies is legal in the US in principle, but there is no single permission. The FTC Act holds you to your privacy promises, sector laws such as HIPAA and GLBA restrict health and financial data, and 21 state privacy laws regulate sales of residents' personal data. Most sellers exclude or de-identify personal data first.
Can I change my privacy policy to allow AI training?
You can change a privacy policy for data you collect in future, but the FTC said on February 13, 2024 that adopting more permissive practices through a surreptitious, retroactive change may be unfair or deceptive. Data you already hold stays limited by the notice in force when you collected it, so take advice before relying on an update.
Does HIPAA stop a medical practice licensing patient data?
HIPAA does not stop a license of properly de-identified data, but it does restrict selling protected health information. Under 45 CFR 164.508(a)(4), a covered entity needs an authorization for any sale, stating that it will be paid. HHS says data de-identified by expert determination or the safe harbor method is no longer protected health information.
Do I get a 1099 for a data license payment?
You may. The IRS instructions say royalties of $10 or more go in box 2 of Form 1099-MISC, and payments to corporations are generally not reportable. Whether your payment is a royalty depends on the contract. The buyer will ask for Form W-9 to get your taxpayer identification number. Take tax advice for your own case.
Is AI training fair use in the US?
AI training is not settled as fair use in the US. The Copyright Office's May 2025 pre-publication report says some uses will be fair and others will not. District courts in California found fair use in two June 2025 cases, while the Third Circuit in September 2026 affirmed that ROSS's use of Westlaw headnotes was not fair use.

Sources

  1. 15 U.S. Code section 45: unfair methods of competition unlawful, Legal Information Institute, Cornell Law School, accessed November 2026
  2. AI (and other) Companies: Quietly Changing Your Terms of Service Could Be Unfair or Deceptive, Federal Trade Commission, accessed November 2026
  3. AI Companies: Uphold Your Privacy and Confidentiality Commitments, Federal Trade Commission, accessed November 2026
  4. 45 CFR 164.508: uses and disclosures for which an authorization is required, Legal Information Institute, Cornell Law School, accessed November 2026
  5. Guidance regarding methods for de-identification of protected health information, US Department of Health and Human Services, accessed November 2026
  6. 12 CFR 1016.10: limits on disclosure of nonpublic personal information to nonaffiliated third parties, Legal Information Institute, Cornell Law School, accessed November 2026
  7. 34 CFR 99.31: conditions for disclosure without prior consent, Legal Information Institute, Cornell Law School, accessed November 2026
  8. Children's Online Privacy Protection Rule (90 FR 16918), Federal Register, accessed November 2026
  9. FTC finalizes changes to children's privacy rule limiting companies' ability to monetize kids' data, Federal Trade Commission, accessed November 2026
  10. US State Privacy Legislation Tracker, IAPP, accessed November 2026
  11. Privacy in bloom: four states reshape the data protection landscape this spring, JD Supra, accessed November 2026
  12. All of the comprehensive privacy laws that take effect in 2026, MultiState, accessed November 2026
  13. Texas Business and Commerce Code chapter 503: biometric identifiers, Texas Legislature, accessed November 2026
  14. California Civil Code section 3111, California Public Law, accessed November 2026
  15. Colorado enacts new law regulating automated decision-making technology, Lathrop GPM, accessed November 2026
  16. Virginia high-risk AI bill vetoed: indications of future trends, Steptoe, accessed November 2026
  17. Introduction to the Reporter's Recording Guide, Reporters Committee for Freedom of the Press, accessed November 2026
  18. Copyright and Artificial Intelligence, US Copyright Office, accessed November 2026
  19. Copyright and Artificial Intelligence, Part 3: Generative AI Training (pre-publication version), US Copyright Office, accessed November 2026
  20. Making sense of the first two gen AI fair use rulings, Manatt, Phelps and Phillips, accessed November 2026
  21. Third Circuit affirms revised fair use ruling against ROSS' AI legal research platform in sealed opinion, IPWatchdog, accessed November 2026
  22. Feist Publications, Inc. v. Rural Telephone Service Co., 499 U.S. 340 (1991), Legal Information Institute, Cornell Law School, accessed November 2026
  23. About Form W-9, Request for Taxpayer Identification Number and Certification, Internal Revenue Service, accessed November 2026
  24. Instructions for Forms 1099-MISC and 1099-NEC, Internal Revenue Service, accessed November 2026
  25. Backup withholding, Internal Revenue Service, accessed November 2026
  26. Data partnerships, micro1, accessed November 2026
  27. Endless Data homepage and FAQ, Endless Data, accessed November 2026
  28. Seller eligibility requirements, Amazon Web Services, accessed November 2026

For data owners

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Every archive has its own rights questions. In a free consultation we look at what you hold, which buyers fit, and what would need clearing before a sale.

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