Direct buyer
Amazon
Amazon licenses publisher content for AI training and for products such as Alexa and its Rufus shopping assistant by direct deal. The Wall Street Journal reported that its New York Times agreement is worth $20 million to $25 million a year, and Hearst and Condé Nast signed multi-year deals for Rufus in 2025. Amazon publishes no program for companies to sell records to its AI teams.
Facts checked against Amazon's own pages in November 2026. Visit Amazon
At a glance
- What it buys
- Editorial content for AI model training, Alexa summaries and the Rufus shopping assistant
- Published payout
- Not published. The New York Times deal is reported at $20 million to $25 million a year (The Wall Street Journal)
- Who it buys from
- Mainly large publishers and platforms, by direct deal
- Exclusivity
- Not published
- Fee to seller
- Not published
- Payment timing
- Not published
Key takeaways
- Amazon is a direct buyer.
- What it buys: Editorial content for AI model training, Alexa summaries and the Rufus shopping assistant.
- Published payout: Not published. The New York Times deal is reported at $20 million to $25 million a year (The Wall Street Journal).
- Who it buys from: Mainly large publishers and platforms, by direct deal.
- Amazon does not publish its exclusivity, fee to seller and payment timing.
- Facts checked on Amazon's own pages in November 2026.
What data does Amazon license for AI?
Amazon licenses editorial content from large publishers. Engadget, citing The Wall Street Journal, reported in July 2025 that Amazon pays The New York Times $20 million to $25 million a year, and that the deal lets Amazon train its AI models on Times content, including The Athletic and NYT Cooking, and offer summaries through Alexa.
Hearst and Condé Nast signed multi-year agreements giving Rufus access to titles including Cosmopolitan, GQ, Vogue and The New Yorker, according to Digiday as reported by Engadget in July 2025. Terms were not disclosed.
Which data deals has Amazon signed?
| Date | Licensor | Data | Value as reported |
|---|---|---|---|
| May 2025 | The New York Times | Editorial content including The Athletic and NYT Cooking, for training and Alexa | $20 million to $25 million a year (reported by The Wall Street Journal) |
Can your company sell data to Amazon?
Amazon's AI teams have no public program for buying company records. Separately, AWS Data Exchange lets registered providers sell datasets to AWS customers by subscription, which is a marketplace route rather than a sale to Amazon. Our AI data deals tracker lists Amazon's reported deals.
Comparing buyers?
Published payouts are ceilings, not quotes. We can put your records in front of several vetted buyers and compare offers on the same terms. Get a free valuation.
Sources
- The New York Times and Amazon's AI licensing deal is reportedly worth up to $25 million per year, Engadget, accessed November 2026
- Amazon strikes AI licensing deal with Hearst and Condé Nast, Engadget, accessed November 2026
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