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Direct buyer

Perplexity

Perplexity, the AI search company, pays publishers through revenue sharing rather than flat license fees. Its Publishers' Program, launched July 30, 2024, shares revenue from interactions that reference a partner's content. In August 2025 it said publishers would receive 80% of revenue from its $5 a month Comet Plus subscription, with a $42.5 million initial pool, Axios reported.

Facts checked against Perplexity's own pages in November 2026. Visit Perplexity

At a glance

What it buys
Publisher content cited in Perplexity answers and surfaced in its Comet browser
Published payout
Revenue share on interactions that reference a publisher. 80% of Comet Plus revenue, with a $42.5 million initial pool (reported by Axios)
Who it buys from
News and web publishers, through its Publishers' Program
Exclusivity
Not published
Fee to seller
None stated. Perplexity keeps 20% of Comet Plus revenue (reported by Axios)
Payment timing
Not published

Key takeaways

  • Perplexity is a direct buyer.
  • What it buys: Publisher content cited in Perplexity answers and surfaced in its Comet browser.
  • Published payout: Revenue share on interactions that reference a publisher. 80% of Comet Plus revenue, with a $42.5 million initial pool (reported by Axios).
  • Who it buys from: News and web publishers, through its Publishers' Program.
  • Fee to seller: None stated. Perplexity keeps 20% of Comet Plus revenue (reported by Axios).
  • Perplexity does not publish its exclusivity and payment timing.
  • Facts checked on Perplexity's own pages in November 2026.

How does Perplexity pay publishers?

Perplexity pays publishers a share of revenue rather than a fixed license fee. Its Publishers' Program post of July 30, 2024 says that when Perplexity earns revenue from an interaction referencing a publisher's content, that publisher earns a share. Launch partners were TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune and WordPress.com, who also received free API access and a year of Enterprise Pro.

Axios reported in August 2025 that Perplexity would give publishers 80% of revenue from Comet Plus, a $5 a month subscription, and keep 20% for computing costs. It set aside $42.5 million for early participants, with payments tied to traffic from Comet results and the Comet Assistant.

Can your company sell data to Perplexity?

Perplexity's program is for publishers whose content appears in search answers, not for companies with internal records. Its post does not say whether partner content is used for model training. Publishers weighing a revenue share against a flat fee can read our guide to AI data licensing models and the definition of a revenue share.

Comparing buyers?

Published payouts are ceilings, not quotes. We can put your records in front of several vetted buyers and compare offers on the same terms. Get a free valuation.

Sources

  1. Introducing the Perplexity Publishers' Program, Perplexity, accessed November 2026
  2. Perplexity says it will give publishers 80% cut of new subscription product's revenue, Axios, accessed November 2026

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Perplexity is listed for reference. We are independent and this page is not an endorsement. If anything here is out of date, email hello@sellmydatatoai.net and we will correct it.